They're editing themselves. Softening their approach. Or saying nothing at all 🔇. ...mostly, I've noticed, in the presence of leaders. We can build 🏗️ the right campaign, the right journey, the right proposition, and supporters will come. But the thing is people give to people - the creative voices and written words behind these structures. That engages supporters at a deeper emotional level 💕. What happens if legacy fundraisers are shrinking themselves? If creativity is

Charity staff who reach the most over 55s aren’t always the best legacy giving advocates. High reach - tick. But are their conversations deep enough? Surface level conversations about legacy giving don't move supporters. Helping them to affirm their identity does. Because it triggers a deeper question: “What does my life stand for and what part of me do I want to continue after I’m gone through a gift in my Will?” Reach gets attention but depth of conversation leaves a lega

I'm in that 'stirring' phase of a legacy journey where I'm seeking meaning. Turning 54 this year and dealing with a new health issue has caused me to reflect on wanting my life to mean something. If you work in a legacy fundraising department for a marine conservation charity now's the time to talk to me. But please don't ask me to request a Will guide or write a Will for free. While in this reflective state of mind, asking for a guide is just too soon. Yes, I want to be part