Reach gets attention but depth of conversation leaves a gift.

Charity staff who reach the most over 55s aren’t always the best legacy giving advocates. 

High reach - tick.

But are their conversations deep enough? 

Surface level conversations about legacy giving don't move supporters. Helping them to affirm their identity does.

Because it triggers a deeper question: “What does my life stand for and what part of me do I want to continue after I’m gone through a gift in my Will?”

Reach gets attention but depth of conversation leaves a legacy.