Don’t Just sign Xmas cards for legacy pledgers — Connect.

It’s that time of year when many legacy fundraisers will be handwriting Xmas cards to intenders and pledgers.

With no call to action, it can sometimes feel like a thankless task but remember, everyone opens a Xmas card and looks to see who it’s from. That moment of recognition is your connection.

So, don’t just sign your name. Let a bit of personality and imperfection come through - smudges, uneven lines or emojis - make your cards stand out among the many charity Xmas cards your supporters receive.

Studies have shown that a handwritten letter or card, drives stronger emotional responses in recipients.

Yes, it will take time and your writing hand will no doubt ache a bit (consider writing in batches) but your human touch will make your gratitude unforgettable.

Happy writing ✍️