I walk alongside
charities, however tough the path, to grow income from gifts in Wills.
The path ahead
It's full of opportunity—but it's tough to walk.
Over the next two decades, we’ll witness the greatest transfer of wealth in history as the Baby Boomer generation passes on. Trillions of pounds will move through estates, and much of it has the potential to support the causes they care about most.
But there's a catch.
The cost of living crisis is forcing many charities to make painful decisions. Legacy fundraising teams are stretched. Their budgets are tight. In short, many can't walk on this path of opportunity.
That’s why I founded Barefoot—to walk alongside charities on this tough path by offering expert legacy fundraising support delivered in a way that enables them to capitalise on this opportunity - step by step.
Delivering value
Expertise
With over 20 years of hands-on experience in legacy fundraising for top 500 UK charities, you get my expertise of delivering results
backed by a track record of success.
Flexibility
Tap into my expertise when you need it. By hiring me on an as-needed basis, you can scale support to match the ebb and flow of your legacy fundraising needs.
Maximise
Without the overhead of a full-time salary, benefits or consultancy rates, I can provide experienced and focused help when you need it, ensuring your budget delivers maximum impact.
With me alongside
I can help you to develop a new and existing legacy fundraising strategy and its accompanying supporter journeys.
20+ years of legacy fundraising experience
About me
Hi, I’m Jensen.
My journey into legacy fundraising started back in 2004 at Dogs Trust as a Legacy Marketing Officer. From day one, it wasn’t just a job—it was a passion.
Helping people create lasting change through their legacies felt deeply meaningful, and that feeling has never left me.
Since then, I’ve had the privilege of leading legacy fundraising teams for some incredible charities, most recently at Woodgreen, The Pets Charity.
In 2019, I built their first-ever Legacy Fundraising Team and developed the charity's first legacy
strategy from the ground up. Doubling and tripling the size of the pledger and intender base respectively to secure a future of greater impact for the charity is one of my proudest achievements.
If you'd like to learn more about me and my services, drop me an email by clicking the button below—I’d love to hear from you!
