I walk alongside
charities, however tough the path, to grow income from gifts in Wills.
The path ahead
It's full of opportunity but it's tough to walk.
We’re on the brink of the greatest transfer of wealth in history.
As Baby Boomers pass on, trillions will move through estates and much of it with the power to support the causes they cared about most. But many charities are being left behind. Legacy teams are stretched. Budgets are tight. Some simply can’t act on this opportunity.
Others aren’t ready yet. They need to build internal capacity, strengthen their case, and secure internal buy-in to take their first steps. That’s why I founded Barefoot.
To walk alongside charities on these tough paths, offering expert legacy fundraising support that helps them unlock growth, step by step.
Delivering value
Flexibility
Tap into my 20+ years of experience when you need interim support. Hire me on an as-needed basis so you can scale support up or down, ensuring your budget delivers maximum impact.
Development
Tap into my 20+ years of legacy fundraising experience to help you develop a new or an existing growth plan that will help you meet ambitious long term
goals.
Catalyse
Tap into my 20+ years of legacy fundraising experience to help you strengthen your legacy fundraising case for investment or galvanise buy-in from across your
charity.
With me alongside
I can help you to develop a new and existing legacy fundraising strategy and its accompanying supporter journeys.
20+ years of legacy fundraising experience
About me
Hi, I’m Jensen.
My journey into legacy fundraising started back in 2004 at Dogs Trust as a Legacy Marketing Officer. From day one, it wasn’t just a job—it was a passion.
Helping people create lasting change through their legacies felt deeply meaningful, and that feeling has never left me.
Since then, I’ve had the privilege of leading legacy fundraising teams for some incredible charities, most recently at Woodgreen, The Pets Charity.
In 2019, I built their first-ever Legacy Fundraising Team and developed the charity's first legacy
strategy from the ground up. Doubling and tripling the size of the pledger and intender base respectively to secure a future of greater impact for the charity is one of my proudest achievements.
If you'd like to learn more about me and my services, drop me an email by clicking the button below—I’d love to hear from you!
