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I walk alongside
charities, however tough the path, to grow income from gifts in Wills.

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The path ahead

It's full of opportunity but it's tough to walk.

We’re on the brink of the greatest transfer of wealth in history.


As Baby Boomers pass on, trillions will move through estates and much of it with the power to support the causes they cared about most. But many charities are being left behind. Legacy teams are stretched. Budgets are tight. Some simply can’t act on this opportunity.

Others aren’t ready yet. They need to build internal capacity, strengthen their case, and secure internal buy-in to take their first steps. That’s why I founded Barefoot.


To walk alongside charities on these tough paths, offering expert legacy fundraising support that helps them unlock growth, step by step.

Delivering value

Flexibility

Tap into my 20+ years of experience when you need interim support. Hire me on an as-needed basis so you can scale support up or down, ensuring your budget delivers maximum impact.

Development

Tap into my 20+ years of legacy fundraising experience to help you develop a new or an existing growth plan that will help you meet ambitious long term

goals.

Catalyse

Tap into my 20+ years of legacy fundraising experience to help you strengthen your legacy fundraising case for investment or galvanise buy-in from across your

charity.

With me alongside

My support

I can help you to develop a new and existing legacy fundraising strategy and its accompanying supporter journeys.

I can deliver flexible interim support.

If you're short a full-time member of staff to manage your legacy fundraising, I can step in on a flexible basis.

 

I can work 1-2 days per week or 2-3 months. It's really up to you, ensuring your legacy fundraising operation runs effectively and efficiently. 

I can deliver  development projects.

I can step in to deliver specific projects that drives your legacy fundraising programme forward.

 

For example, I can conduct a research study to develop your value proposition, build your supporter journey or train staff.

I can help you
influence
change.

Do you need to develop a strong case for investment or need to safeguard your existing legacy growth plan?

I can help you to build a solid investment growth plan model and develop a step change programme to get buy-in across your charity.

About me

20+ years of legacy fundraising experience

About me

Hi, I’m Jensen.

 

My journey into legacy fundraising started back in 2004 at Dogs Trust as a Legacy Marketing Officer. From day one, it wasn’t just a job—it was a passion.

 

Helping people create lasting change through their legacies felt deeply meaningful, and that feeling has never left me.

 

Since then, I’ve had the privilege of leading legacy fundraising teams for some incredible charities, most recently at Woodgreen, The Pets Charity.

 

In 2019, I built their first-ever Legacy Fundraising Team and developed the charity's first legacy

strategy from the ground up. Doubling and tripling the size of the pledger and intender base respectively to secure a future of greater impact for the charity is one of my proudest achievements.

 

If you'd like to learn more about me and my services, drop me an email by clicking the button below—I’d love to hear from you!

woodgreen-logo-78E49D0508-seeklogo_edited.png
I developed in Samaritan's legacy fundraising department.
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I developed The Royal Marsden's Cancer Charity's legacy fundraising strategy.
I developed Humane Society International's legacy fundraising strategy.
I developed Book Aid's legacy fundraising strategy.
I developed Christian Aid's legacy fundraising strategy.
I developed Dogs Trust's legacy fundraising strategy.

Dr. Claire Routley / Legacy Voice

Working with Jensen was a joy! As well as being a brilliant human, he's got a great strategic mind, huge curiosity and is really open to doing things differently. I'd love to work with him again in the future, and would highly recommend that you do too if the opportunity arises!

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