I help small and medium sized charities grow
legacy pledger bases.
Growing legacy pledger bases
from the ground up.
Hi, I'm Jensen. You know that a steady stream of legacy gifts could transform your charity's future, but it's challenging to know how to start and keep momentum.
My 'Legacy Pledger Growth Framework' has found the shortest route to success and developed actionable legacy fundraising programmes for many small to medium sized charities.
To learn more about my Legacy Pledger Growth Framework, please click on the button below.
"At its heart, legacy giving is a barefoot moment. A moment where everything is stripped back and people reconnect with what they truly value. Through my framework, I help charities turn that into something enduring".
Why work with me?
Shortest route to success
My aim isn't to create another project for your team which is going to create unnecessary work. It's to remove uncertainty and show you the shortest route to success.
Realistic implementation
My focus is on a small number of actions that will deliver the greatest impact, shaped around your charity's capacity, resources and priorities.
Immediate measurable value
My focus is on reducing risk, identifying the highest impact opportunities and giving your charity a clear and evidence-based roadmap for growth.
Legacy Pledger Growth Framework.
I can help you to develop a new and existing legacy fundraising strategy and its accompanying supporter journeys.
About me.
My legacy fundraising journey started back in 2004 at Dogs Trust. From day one, it wasn’t just a job—it was a passion.
Helping people create lasting change through their gifts in Wills felt deeply meaningful, and that feeling has never left me.
I’ve had the privilege of leading legacy fundraising teams for some incredible UK charities, most notably at Woodgreen, The Pets Charity.
In 2019, I built their first-ever Legacy Fundraising Team and developed their first legacy
strategy from the ground up. Doubling and tripling the size of
their pledger and intender base respectively to secure a future of greater impact for the charity is one of my proudest achievements.
If you'd like to learn more about me and my Legacy Pledger Growth Framework, drop me an email by clicking on the button below — I’d love to hear from you!
Trusted by.
What people say about me.
"Working with Jensen was a joy! As well as being a brilliant human, he's got a great strategic mind, huge curiosity and is really open to doing things differently. I'd love to work with him again in the future, and would highly recommend that you do too if the opportunity arises!"
Dr. Claire Routley
Legacy Futures
"Jensen's breadth of skills, strategic outlook and effective communication style make him a tremendous asset to any legacy fundraising department. I’ve thoroughly enjoyed working with Jensen whose proactivity sought to innovate and develop our legacy marketing programme at Christian Aid."
Ian Livett
Christian Aid
"Jensen demonstrated high levels of patience and understanding in supporting me to learn and get to speed with new processes. Jensen is highly skilled at problem solving, and on many occasions was able to work through some very complicated and detailed processes to complete the tasks effectively."
Di Abela
Education Support
"Jensen is absolutely one of the best facilitators I have ever met."