Move forward with confidence, backed by 20+ years of legacy fundraising experience.
Hi, I'm Jensen.
You know that legacy fundraising can transform your charity's future, but it's challenging to know where to focus and how to build momentum.
I’ve spent over 20 years building and leading legacy programmes inside charities of all sizes so I understand the roadblocks, the organisational hesitations, and what actually drives
supporter action.
If you’re looking to grow legacy income for your charity, I can help you build a structured, confident, and high performing programme.
"At its heart, legacy giving is a barefoot moment. A moment where everything is stripped back and people reconnect with what they truly value. My role is to help charities turn that into something enduring."
Working with me means
Sound decisions
Working with me reflects a commitment to making sound, clear and confident decisions to develop a new or strengthen an existing legacy programme.
Insight-led
Working with me means building legacy programmes grounded in evidence of supporter and staff behaviour, turning insights into practical and structured action.
Confidence-led
Working with me creates confidence and clarity in delivery so that the powers-that-be trust our approach and staff members feel motivated to act on it.
My services
I can help you to develop a new and existing legacy fundraising strategy and its accompanying supporter journeys.
Legacy review and renewal
programme
For charities with an existing legacy programme, I can review their existing programme, assess what is working, identify what may be holding results back, and refine approach so legacy fundraising feels more relevant, effective, and ready for the next stage of growth.
About me
My journey into legacy fundraising started back in 2004 at Dogs Trust as a Legacy Marketing Officer. From day one, it wasn’t just a job—it was a passion.
Helping people create lasting change through their legacies felt deeply meaningful, and that feeling has never left me.
Since then, I’ve had the privilege of leading legacy fundraising teams for some incredible charities, most recently at Woodgreen, The Pets Charity.
In 2019, I built their first-ever Legacy Fundraising Team and developed the charity's first legacy
strategy from the ground up. Doubling and tripling the size of
the pledger and intender base respectively to secure a future of greater impact for the charity is one of my proudest achievements.
If you'd like to learn more about me and my services, drop me an email by clicking the button below—I’d love to hear from you!
