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I walk alongside
charities, however tough the path, to grow income from gifts in Wills.

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The path ahead

It's full of opportunity but it's tough to walk.

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We’re on the brink of the greatest transfer of wealth in history.


As Baby Boomers pass on, trillions will move through estates and much of it with the power to support the causes they cared about most. But many charities are being left behind. Legacy teams are stretched. Budgets are tight. Some simply can’t act on this opportunity.

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Others aren’t ready yet. They need to build internal capacity, strengthen their case, and secure internal buy-in to take their first steps. That’s why I founded Barefoot.


To walk alongside charities on these tough paths, offering expert legacy fundraising support that helps them unlock growth, step by step.

Delivering value

Expertise

With over 20 years of hands-on experience in legacy fundraising for top 500 UK charities, you get my expertise of delivering results

 backed by a track record of success.

Flexibility

Tap into my expertise when you need it. By hiring me on an as-needed basis, you can scale support to match the ebb and flow of your legacy fundraising needs.

Maximise

Without the overheads of a full-time salary, benefits or consultancy rates, I can provide experienced and focused help when you need it, ensuring your budget delivers maximum impact.

With me alongside

My support

I can help you to develop a new and existing legacy fundraising strategy and its accompanying supporter journeys.​

I can run your legacy fundraising.

If you're short a full-time member of staff to manage your legacy fundraising, I can step in on a flexible basis.

 

I can work 1-2 days per week. It's really up to you, ensuring your legacy fundraising operation runs effectively and efficiently. ​

I can deliver a specific legacy project.

I can step in to deliver specific projects that drive your legacy fundraising programme forward.

 

For example, I can conduct a research study to develop your value proposition, refine your supporter journeys or develop an investment case.

I can mentor you to build a legacy strategy.

Want to develop a legacy fundraising strategy but don’t have the in-house expertise or the budget for a full-time consultant?

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I offer a 1-1 mentoring programme to help you build the foundations of a legacy strategy tailored to your charity’s needs.

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About me

20+ years of legacy fundraising experience

About me

Hi, I’m Jensen.

 

My journey into legacy fundraising started back in 2004 at Dogs Trust as a Legacy Marketing Officer. From day one, it wasn’t just a job—it was a passion.

 

Helping people create lasting change through their legacies felt deeply meaningful, and that feeling has never left me.

 

Since then, I’ve had the privilege of leading legacy fundraising teams for some incredible charities, most recently at Woodgreen, The Pets Charity.

 

In 2019, I built their first-ever Legacy Fundraising Team and developed the charity's first legacy

strategy from the ground up. Doubling and tripling the size of the pledger and intender base respectively to secure a future of greater impact for the charity is one of my proudest achievements.

 

​If you'd like to learn more about me and my services, drop me an email by clicking the button below—I’d love to hear from you!

woodgreen-logo-78E49D0508-seeklogo_edited.png
I developed in Samaritan's legacy fundraising department.
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I developed The Royal Marsden's Cancer Charity's legacy fundraising strategy.
I developed Humane Society International's legacy fundraising strategy.
I developed Book Aid's legacy fundraising strategy.
I developed Christian Aid's legacy fundraising strategy.
I developed Dogs Trust's legacy fundraising strategy.

Dr. Claire Routley / Legacy Voice

Working with Jensen was a joy! As well as being a brilliant human, he's got a great strategic mind, huge curiosity and is really open to doing things differently. I'd love to work with him again in the future, and would highly recommend that you do too if the opportunity arises!

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