A legacy fundraising strategy is so much more than setting targets, developing propositions or supporter journeys.

These elements matter, but they come alive only when the people delivering them see and feel their own part in developing and delivering them.

Legacy fundraising depends greatly on the support of other internal departments across a charity. That's why when developing a strategy, we need to do to more than just sit in a room and write up sticky notes. 

We need to put energy into galvanising the people in these internal departments; understand their purpose, values, experiences, and beliefs. And manage the meanings of these factors into a system that moves strategies forward.

This is not easy. It means we need to step back, dive into uncertainty, and live in a tension which feels vulnerable. But if we perservere, it’s in this space where new possibilities emerge.

Imagine what legacy fundraising could look like when it’s built on a different model of leadership (controversial I know).

But something to think about.

This post has been inspired by a brilliant article written by Rosie O'Connor who demonstrated how successful this style of leadership can be. You can read it by clicking this link: https://lnkd.in/e6KmUWhr